Smart Watch Market Trends
From the public online shopping search data, during the epidemic, the search popularity of smart watches has not decreased compared with the past, but is going up. It can be seen that people pay more and more attention to "sports and health" and demand for related products.
Smart watch is such a watch with information processing capability and meets the basic technical requirements of the watch. In addition to indicating the time and date, the smart watch also has one or more functions such as intelligent reminder, monitoring, interaction, location and even call. In the future, smart watches can also develop in the direction of general health and play an important role in people's daily health monitoring. Therefore, smart wearable products led by smart watches still have a potential market and will usher in a new explosion point in the future.
The following is a survey article about smart watch market from Neil Shah on linked in:
Smartwatch market is a segment which is still growing at a relatively healthy pace vs smartphones as we see more consumers realize the benefits :
✔health, fitness and sports activities!
✔reduce cognitive load unlocking smartphones 100 times for notifications
✔cellular connectivity to leave smartphone behind, stream music
✔quick calling
✔positioning and tracking & many more..
The market is ripe for disruption as the attach rate to smartphone users is still low single digit!! Qualcomm has been one of the major drivers in non-Apple smartwatch space with its Snapdragon Wear platform which enters 5th generation with tons of benefits to catalyze this segment even further allowing OEMs to bring newer innovations, features and efficient form-factors quickly to the market.
The latest Qualcomm Wear W5+ Gen 1 platform for wearables is highly scalable and ideally can scale to multiple wearable form-factors beyond smartwatches! Significant feature & specs list and improvement vs Wear 4100+
⌚Process mode: 4nm in W5+ vs 12nm in Wear 4100+ (+50% Better) = footprint (90mm²), power efficiencies, battery life, 30% thinner designs
⌚CPU, GPU: Cortex A53+M55 250Mhs and Adreno A702, Always On Co-Processor, Low Power islands, states1GHz+2.5FD GPU = better graphics, snappier UI, apps switching, great for basic smart glasses
⌚Memory & ML: LPDDR4 = Machine Learning support
⌚Connectivity: L1+L5 GNSS, W911, BT 5.3, Rel 13 Cat-1bis
⌚Others: Integrated Class D Amp for speaker, dual-ISP Camera
⌚Platforms Support: Android Wear, Android, RTOS
⌚Design Wins: 25+ Designs starting with OPPO, Mobvoi & ODMs Compal, Pegatron
Another Data source: Sorted by China Commercial Industry Research Institute
It is noteworthy that at present, smart watches are mainly divided into children's smart watches, adult smart watches and elderly smart watches. The biggest difference between them is their different functional positioning.
1. Children's positioning smart watch
Functions: multiple positioning, two-way call, SOS call for help, remote monitoring, intelligent loss prevention, historical track, electronic fence, pedometer, love reward and other functions to ensure the safety of children and give them a healthy and safe growth environment!
2. Adult smart watch
Functions: It can make phone calls, send and receive text messages, monitor sleep, monitor heart rate, remind people to sit for a long time, record steps, take remote photos, play music, video, compass and other functions synchronously via Bluetooth. It is specially designed for fashionable people.
3. Smart watch for the elderly
Functions: Ultra-precision GPS positioning, family call, emergency call for help, heart rate monitoring, sedentary reminder, medication reminder and other functions specially customized for the elderly, providing an umbrella for the elderly to travel. Take this watch with you and refuse the elderly to lose it again.